Trend Forecast Database

Surface relevant trend insights faster — go beyond keyword search and refine results using filters for timeframe, consumer, market, and product attributes.

The Problem

Trend decisions are profitable when they're timely. WGSN's trend content had grown vast and deep over 25 years — but finding the handful of trends that mattered to a given role, category, or market meant wading through a universe of insight with no clear way in. Customers knew trends could move the needle on their decisions; keeping up with the volume of them, alone, had become the actual blocker.

Role

Design direction

Design (design discovery)

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The Idea

Give people a single, filtered way into that universe — one that returns not just a list of trends, but a complete, connected picture of what to do with each one.

Relevance. Filter-led discovery surfaces only the forecasting insight that matches a person's worldview — role, category, market — so nothing relevant gets missed.

Speed. Every trend opens into one connected space: analysis, recommendations, proof points, all in place. Searches save, so the next visit is faster still.

Action. Recommendations are backed by linked strategies, proof points, and timelines — enough to move from "interesting" to "decided."

The Trend Forecast Database home on a tablet: a filter rail listing Saved searches, Applied filters, Subscription, Time, Market, Consumer and Product Attributes, beside a black masthead offering access to WGSN's trend forecasts in one connected space; a Select a trend type row of Systemic, Lifestyle, Design & Aesthetics and Product, with Product selected; and a card grid of the 102 trends matching the filters — AI Companions, Barrier-first Beauty, The Balloon Pant, The Barrel Leg, Textured Eats & Sips, Premium small bites, Hybrid Bakes and Clever Storage

How it works

The database is structured in three layers, each narrowing toward a decision:

WGSN Trend Forecasts — the full range of insight, from macro forces shaping the world (Systemic), to consumer behaviour shifts (Lifestyle), to design direction and the specific products driving demand (Product, split into Design & Aesthetic and Product Type).

Filtered by what matters to you — Time Period, Markets, Consumers, and Trend Type filters narrow that range down to what's actually relevant, and can be saved for faster return visits.

Returning actionable outputs — every filtered trend resolves into a Trend Profile: Strategies & Leading Signals, Need to Know & Opportunity, Colour, Proof Points, Trend Score, Feed, Timeline, and Related Trends, all in one place.

Two filter panels. Applied filters, showing the eight in play — Fashion Design and Interiors subscriptions, a Product trend type, S/S 27 and A/W 27/28, the Interiors Furniture and Home Organisation markets, and Colour — each removable, above Clear and Save this search. And Select timeframe, set to Custom range from a start month of 01/2026 to an end month of 08/2026, with January and August picked out on a 2026 month grid — Extensive filter set

The Trend Leaderboard: an average highest score of 91 for Clever Storage (Interiors), an average lowest of 73 for Expressive Rugs (Interiors), and no new trends added this month — above a ranked table of Interiors trends scored on S/S 27, with Clever Storage at 91, Soft Partitions and Low-tox Home Care at 84, Creative Tiles and Elevated Hardware at 76, and Low-level Lounging and Handwriting Tools at 74, each carrying its score range, an Invest or Expand tip, a trend timeline from Jan 26, and the time it has left to run — Trend Leaderboard

Trend page

Depth over breadth

Rather than a flat list of trends, each Trend Profile is built to hold a full working set of context:

Trend Timeline shows when a trend started and how long it's projected to last, so timing decisions have evidence behind them.
Infinite inspiration keeps a steady feed of up-to-date global content tied to the trend, alongside a dedicated moodboard.
Confident investment is backed by Need-to-Know and Proof Points, demonstrating market demand, consumer interest, and commercial potential.
Dynamic updates keep existing trends current and add new ones on a rolling basis, with saved filters carrying forward automatically.

The Wise Tech score panel, opened over the database: an overall WGSN Score of 72 for September 2026, marked TIP Test, on a trend timeline running Jan 26 to Jan 29 with two years remaining — beside a WGSN Score Trajectory chart tracking the trend from May 2026 to Jan 2029 across Beauty, Consumer Tech, Fashion, Food & Drink, Insight, Interiors and Sports & Outdoor, with a May 2027 readout scoring Fashion 94, Consumer Tech 81, Sports & Outdoor 78, Beauty 77, and an overall 75 — WGSN Score