Bear, a Wheaten Terrier, jumping mid-air Sieun wearing a colourful handmade knitted costume with wing-like arm extensions

Hello, I’m Sieun!
I’m the proud dog mama to Bear, my mischievous Wheaten Terrier who ensures life is never boring.

By day, I'm Product Design Director at WGSN London, building the products that turn trend forecasting into decisions brands can act on.

Previously at

Ascential

Wolff Olins

Method

Wunderman

LBi

AKQA

R/GA

Over 20 years career in

Product Design

Creative Direction

Design Direction

Motion Graphics

Get in touch

lucytheblack@me.com